Brooklyn and Nicola Peltz Beckham are “Icons of Style” for Express.
The married couple teamed for the fashion brand’s new campaign for fall/holiday 2025. The campaign — photographed by the Morelli brothers at Milk Studios in Los Angeles — is designed to bring a fresh energy to the brand’s signature style, curated over 45 years. It finds the Peltz Beckhams getting cozy in some shots while kissing and holding hands in others while wearing ensembles for work, weekend and celebrations.
“Express is always right for right now, and Brooklyn and Nicola bring the modern energy and style that define the brand,” said Express CEO Greg Scott. “They’re confident, effortless and iconic—both together and on their own. With ‘Icons of Style’, we’re reinventing Express for a new generation in a way that feels bold, relevant and true to our heritage.”
The campaign will have an activation at the forthcoming Vogue World, social media, digital content, in-store merchandising and editorial features beginning today, Sept. 30.
“When I think of iconic style, it’s not just about the clothes, it’s about the way they make you feel. For me, fashion has always been a form of self-expression. That’s why I connected with the brand and the campaign, because when clothes make you feel confident, that’s always the best look,” said Nicola. “The moment I put on the faux leather pants at the campaign shoot, I knew this would be the perfect collaboration.”
Said Brooklyn: “Great style should feel effortless. Express clothes are sharp, modern and easy to wear—and that’s what drew me to this collaboration. I would describe my style as modern so I really gravitated towards the black and white plaid topcoat. It’s current and cool yet still classic.”
The couple previously teamed for a pre-fall 2025 campaign for Moncler titled “London, A Love Affair” in honor of the city where they first proclaimed their love for one another.
Brooklyn and Nicola Peltz Beckham pose for an “Icons of Style” campaign for Express.
Credit: Morelli Brothers/Courtesy of Express
Brooklyn and Nicola Peltz Beckham pose for an “Icons of Style” campaign for Express. She’s wearing the defining dress, a fit-and-flare midi in signature leopard.
Credit: Morelli Brothers/Courtesy of Express
Nicola Peltz Beckham in a burgundy corduroy suit from the Editor’s Collection.
Credit: Morelli Brothers/Courtesy of Express
Brooklyn Beckham in a houndstooth coat and knit turtleneck sweater.
Credit: Morelli Brothers/Courtesy of Express
Brooklyn and Nicola Peltz Beckham pose for an “Icons of Style” campaign for Express.
Credit: Morelli Brothers/Courtesy of Express
Brooklyn and Nicola Peltz Beckham in matching sweaters.
Credit: Morelli Brothers/Courtesy of Express
