Lifestyle

A Cherry On High – Michigan Dwelling and Way of life Journal


WRITER | MARY ROSE KULCZAK

Michigan-based enterprise places a “cherry” on high of the humanities and crafts business

All of it started with a love of stickers.

Kristin Singer was a Michigan mom of 5 and avid scrapbooker on the lookout for a option to flip her ardour right into a enterprise. 

“A Cherry On High started as slightly shoebox of stickers in our basement,” mentioned daughter Rachel Kent. “It was the ‘90s, and our firm was often called Stickers Galore again then. Our mother, Kristin, cherished scrapbooking and needed a artistic outlet for herself. Over time, the enterprise grew, and we moved out of the home and into an precise storefront in Saginaw. With the enlargement got here a brand new title: A Cherry On High Crafts. We needed our clients to know we bought extra than simply stickers. We had artwork provides, needle crafts, youngsters crafts, and a lot extra.”

Clients typically ask us, “Why the cherries?”

“We love the concept of being the final little piece of a undertaking – that ultimate step to finishing one thing stunning, identical to the cherry on high of a sizzling fudge sundae!” Kent mentioned. 

The enterprise rapidly expanded from its Saginaw operations right into a thriving on-line webstore that providers clients around the globe.

“You title it, we in all probability have it!” Kent enthused. “At acherryontop.com, we provide all types of artful merchandise, from scrapbooking and card making, to artwork provides and needle crafts. Our storefront has a sampling of those merchandise, together with our hottest and new objects. We provide free native pickup, too, and clients actually take pleasure in stopping in to browse once they arrive to choose up their orders.”

When Kristin Singer handed away, it left an enormous gap in each the household and the enterprise. “In April 2018, after a protracted and brave battle with most cancers, we misplaced our mother and our hero,” Kent mentioned. “It took us a while to get again on our toes with the enterprise, however with numerous planning and conferences, a little bit of restructuring, and a few assist from the web procuring increase throughout the pandemic, we recovered and now are thriving.”

Kent and her siblings stepped into new roles, working as a crew to convey their youthful vitality to the rising enterprise and craft business. “Brandon, the oldest of us 5, is the Director of Expertise. He does all the web site improvement and work on the backend,” Kent defined. “I’m the second oldest, and, as Director of Advertising, deal with all of the advertising and marketing and design duties and work on the web site as nicely. Austin, Nathan, and Sarah have been concerned in varied capacities and are at the moment collaborating and providing enter as board members.”

The crew has been working onerous to determine a powerful on-line presence by embracing social media platforms to advertise the corporate.

“Social media helps us hook up with the craft group throughout. We like to submit issues we’re creating and see what others are doing as nicely. We frequently get questions concerning the merchandise utilized in our movies, and this helps our gross sales as nicely.”

 The crafts business has boomed in recent times as folks spend extra time at residence. “The pandemic actually revved issues up; so many individuals are choosing up artful hobbies, even now, two years in. There’s at all times one thing new and thrilling coming in, and we have now been noticing loads of “cross-crafting” currently. Like stitching on scrapbook layouts and playing cards, portray on embroidery hoops, and combined media in nearly each space. We love that there aren’t any guidelines with crafting and individuals are mixing and matching what they love.”

A Cherry On High not too long ago began collaborating with native companies to supply lessons and workshops.

“Michigan is a good place for a small enterprise! We see a lot assist from our clients in addition to fellow native companies. This previous summer time, we partnered with the Grove Tea Lounge in Midland to do artful lessons there. We’re enthusiastic about this chance to carry lessons, too!”

“The crafting business issues as a result of it brings folks collectively – we will share experiences and connections by means of artwork regardless of the place we’re. Crafting can assist our psychological well being as nicely; it provides us house to precise ourselves, to doc and protect particular reminiscences.”

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