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Alaska Airways Launches Digital Bag Tag Program, First within the U.S.


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Photograph: Alaska Airways (Getty Pictures)

Alaska Airways hopes to supply all its passengers the chance to skip the road on the baggage examine counter. The airline is now the primary in america to launch an digital bag tag program. Alaska might be using software program and {hardware} from a Dutch firm referred to as BAGTAG. Several major international airlines, akin to Lufthansa, KLM and China Southern, presently use BAGTAG’s digital bag tag expertise. However will it change into extensively adopted right here within the U.S.?

According to an Alaska Airlines press release, the provider is sending out 2,500 BAGTAG gadgets to its Mileage Plan members this week to trial the system. Desire was proven to elite-status members who utilized for this system, traveled with the airline previously 12 months and checked a minimum of one bag. The three-by-five-inch gadgets are connected to baggage with an built-in zip tie. Digital bag tags are up to date with flight info throughout check-in via the Alaska Airways smartphone app. This implies there isn’t a want to attend at a examine counter or cease at a pc kiosk on the airport. Simply drop off your bag on the designated location with an activated and up to date bag tag.

Alaska Airways launches digital bag tag program

“The very last thing our visitors need to do is stand in line,” mentioned Charu Jain, senior vice-president of merchandising and innovation for Alaska. “With the addition of the Alaska Airways digital bag tag, our visitors can full nearly all of their check-in duties – from the consolation of their house, at work or on the way in which to catching their flight.”

Alaska estimates that the digital bag tag system will lower the time that passengers spend in airport lobbies by 40 %. The airline additionally claims that the BAGTAG gadgets don’t have to be charged or fitted with a substitute battery. Allegedly, Alaska staff examined the machine’s sturdiness by operating it over with a truck.

Alaska Airways’ digital bag tag gadgets might be accessible for buy in 2023 and can work on all Alaska Airways marketed flights operated by Alaska Airways, Horizon Air and SkyWest Airways. The retail worth has but to be revealed however is estimated to be round $70 based mostly on the price of the usual BAGTAG machine. Whereas the comfort provided could be very interesting, I’m a bit skeptical, particularly if Alaska can be the one provider I might use the digital bag tag with. If all the most important U.S. airways used the system, I wouldn’t hesitate to purchase one as a reasonably frequent flyer.

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