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DETROIT – General Motors may be about to become a leader in the growing market for electric vehicles. This looked unlikely even six months ago, when production problems and sales delays haunted the automaker’s rollout of its much-hyped EVs.
The tables are turning, thanks to a combination of consistent management, strategic thinking and delays and stumbles at other automakers.
Among full-line automakers — that is, excluding luxury specialists like Mercedes and BMW — GM and Hyundai-Kia offer the widest range of EVs, have a steady flow of more on the way, and have successfully adapted their strategies to meet changing conditions without hitting the reset button as some competitors have.
Today, GM offers:
- EVs in America’s most popular, top-selling segments.
- More electric pickups than any other manufacturer.
- EVs at prices ranging from the heart of the market to an ultra-luxury hand-made limousine.
Despite a decrease in the rate of growth, U.S. electric vehicle sales have outpaced the automotive market as a whole in 2024. They’re on track to continue a string of annual sales records.
No other automaker matches that market coverage.
EVs in every part of the market
GM’s EVs are part of their mainstream, premium and luxury brands. After a number of embarrassing missteps, its EV technology — batteries, motors and controls — appears to be first rate. GM also leads other companies — excluding Tesla, which pioneered reliable fast charging, but offers a much smaller range of vehicles and prices — in improving the charging network for long-distance, inter-city drivers and owners who don’t have a 240v home charger.
With so many vehicles hitting the market across a broad price range, it’d be no surprise if GM replaces Ford as America’s No. 2 selling EV maker in 2025, a position GM hasn’t held since ending production of the inexpensive Bolt EV.
GM’s deal to use Tesla’s NACS network — it’s the second automaker, after Ford, to accomplish that coup — gives owners of its EVs access to the most widespread and reliable fast-charging system.
Read more at Detroit Free Press
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