Pricing, Photos, Release Date, What to Buy

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Target does it again, this time in the Hollywood-loved bedding department.

Parachute Home will bring its cozy bedding and duvet cover sets, bathroom linens, pillows, bath robes, throw blankets and more to the retailer beginning April 27 at midnight PT. Priced from $12 for hand towels to $199 for complete king/California king bedding or duvet sets, the entire Parachute for Target capsule will be available online, while select items will be stocked in stores.

Bedding collections include California Bungalow featuring relaxed linen sheets, throw pillows and relaxed quilts and napping throws; Desert Oasis made up of casual organic cotton fabric in “warm, baked earth hues” and textured blankets; Coastal Calm line of crisp organic cotton bedding in ocean-inspired solids and stripes; the Laid-Back Luxe range of relaxed linen duvet cover and sham sets, velvet pillows, cozy block quilts and shams and organic cotton bedding; and Premium Plush comforters, mattress pads and medium/firm pillow inserts with down alternative fill.

Target

Bath lovers can stock up on 100 percent cotton towels, bath mats, hand towels, washcloths and robes in textured Terry Dot, Terry Check and Striped Supersoft collections.

Like all of Parachute’s goods, everything meets the Oeko-Tex Standard 100 guidelines, meaning materials are “independently tested and certified against a list of over 350 harmful chemicals,” according to Target.

Shoppers can purchase select Parachute for Target pieces online for convenient (and free) Drive Up and in-store Order Pickup. Items can be saved online to easily add to carts when the collection is available to buy online Sunday at midnight PT (3 a.m. ET). Plus, members of Target Circle save 5 percent on their purchase; the loyalty program is free to join here. And those with Target’s Circle 360 membership also enjoy same-day delivery for select online purchases.

Amanda Seyfried and celebrity interior designer Jake Arnold are among stars who have professed their love for Parachute’s eco-conscious linens. The brand was founded in 2014 in Los Angeles by entrepreneur Ariel Kaye and is known for its direct-to-consumer approach to bedding.

The Parachute for Target debuts Sunday, April 27 at midnight PT. Below, see each collection and shop our picks before they sell out online and in stores.