{"id":1219,"date":"2025-05-09T11:04:50","date_gmt":"2025-05-09T11:04:50","guid":{"rendered":"https:\/\/tmbglobal.news\/index.php\/2025\/05\/09\/paige-lorenzes-dairy-boy-comes-to-state-street\/"},"modified":"2025-05-09T11:04:58","modified_gmt":"2025-05-09T11:04:58","slug":"paige-lorenzes-dairy-boy-comes-to-state-street","status":"publish","type":"post","link":"https:\/\/tmbglobal.news\/index.php\/2025\/05\/09\/paige-lorenzes-dairy-boy-comes-to-state-street\/","title":{"rendered":"Paige Lorenze\u2019s Dairy Boy comes to State Street"},"content":{"rendered":"<p><\/p>\n<div>\n<p>On March 27, everyone who walked down State Street asked, \u201cWhat\u2019s this line for?\u201d What students knew as Ondo had transformed into <a href=\"https:\/\/www.instagram.com\/dairyboy\/?hl=en\">Dairy Boy\u2019s<\/a> first Study Break pop-up in Ann Arbor. Influencer turned entrepreneur Paige Lorenze drew in hundreds, if not thousands, of customers looking to live in her Dairy Boy world. Lorenze grew up skiing competitively in a small town in Connecticut as the daughter of professionals in the medical field, with no prior exposure to start-ups. She entered the public eye once she started posting her New York City life on Instagram in 2020, a journey that has led to nearly <a href=\"https:\/\/www.instagram.com\/paigelorenze\/\">a million followers<\/a>, a self-started business and unimaginable opportunities.\u00a0<\/p>\n<p>The public has started noticing the \u201cinfluencer to entrepreneur\u201d pipeline; everyone with a sizable following seems to have a business nowadays. Influencer or celebrity-led companies have gained the reputation of being inauthentic cash-grabs. Nonetheless, anyone who has followed Paige Lorenze\u2019s journey understands Dairy Boy is different. After attending the <a href=\"https:\/\/www.michiganfashionmediasummit.com\/mfms-2025-information\">2025 Michigan Fashion Summit<\/a>, where Lorenze gave a speech titled \u201cThe Business of Being You: Scaling Influence and Lifestyle into a Lasting Brand,\u201d it became clear why. If there is one brand that is not just another influencer fad, it\u2019s Dairy Boy.\u00a0<\/p>\n<p>But, this still leaves the question \u2014 what even is Dairy Boy anyway? According to Lorenze\u2019s panel at MFMS, it all started with an Instagram account named Shop Lorenze (the first name that came to her mind) that served as the dump for whatever pictures she liked, including her \u201cdream chicken coop.\u201d Shortly after, the name emerged from one of her Instagram lives, where she spoke about her version of \u201chot girl summer\u201d \u2014 dairy girl summer. Lorenze\u2019s childhood in Connecticut led to her love of whole milk, which she quips as a taboo subject in our crazy oat milk-obsessed, calcium-deficient world. While she mentioned at the panel that she initially thought \u201cDairy Girl sounded too gimmicky,\u201d Dairy Boy was the perfectly catchy and interesting two-word name that alluded to \u201ctomboy.\u201d The reason behind her brand\u2019s name is a small insight into how genuine Dairy Boy is, a brand that <a href=\"https:\/\/dairyboy.com\/pages\/about-us\">wants<\/a> \u201cto break the mould of a lifestyle brand, creating a space to embrace nature, life\u2019s simple pleasures, and a good foundation of never forgetting where you came from.\u201d<\/p>\n<p>At her core, Lorenze\u2019s Instagram and <a href=\"https:\/\/www.youtube.com\/paigelorenze\">YouTube<\/a> background makes her a storyteller. As she pioneered her own business, she knew her brand would be a world of its own; a place where women can find their home. Throughout her panel at MFMS, she highlighted her search for an organic and natural presence, often asking herself \u2014 <em>does this feel right? Would I use these products?<\/em> Lorenze knew her brand wanted to speak to a target audience ignored until now \u2014 rural girls, or at least those looking to transport into that feeling. And Dairy Boy remains that way, bringing back the trucker hats, camo print and, as Lorenze jokingly remarks, forcing New York City executives to Connecticut, where she still lives and where her business is based.<\/p>\n<aside class=\"scaip scaip-1    \">\n\t\t<\/aside>\n<p>By knowing her audience and tailoring to their needs, Lorenze has kept a cult following, selling out every drop since founding the brand in 2021. Inspired by her New England youth, throughout her panel, Lorenze stated that she wanted to \u201ccultivate a culture\u201d and create an ecosystem surpassing craze over a single product or the brand itself. Now, Dairy Boy has expanded into home goods and denim \u2014\u00a0things that are beyond the original idea of more simple clothing. Nevertheless, Dairy Boy still relies on product drops; you can\u2019t find every item Lorenze and her team curate at all times on their websites. Despite noting at the MFMs how she wants to \u201cplease her customers\u201d and \u201csell to as many people as possible,\u201d she recognizes that a permanent inventory isn\u2019t feasible as a startup. Lorenze emphasized that it is foundational for Dairy Boy to remain up to her standards and as open and transparent as possible, staying true to inclusive sizing and her genuine lifestyle.<\/p>\n<p>Many, on both social media and campus, asked her why she chose Ann Arbor as the location for her first Study Break. In addition to her partnership with MFMS, Lorenze noted that she wanted to hit the college market hard, and the University of Michigan was the perfect place for that. The Dairy Boy persona she envisioned when creating her brand wasn\u2019t that of a big city or even a coastal town \u2014 it was that of a girl from the Midwest. In another life, she said, she would\u2019ve wanted to have that American college experience in a town like Ann Arbor and as part of a sorority, like those she visited upon arriving on campus. State Street, on a surprisingly hot Michigan spring day, was full of, as Lorenze observed, \u201csweet girls and dads and boyfriends\u201d in line for her pop-up. Ondo looked unrecognizable as it turned into a mini Dairy Boy store, full of flowers Lorenze and her team set up. The hour-long line was worth it for fans, who dreamed of purchasing a limited edition U-M crewneck, the brand\u2019s most iconic and sold-out piece, or one of the three signature drinks \u2014 matcha, iced coffee and chai. What started as the test for her college tour was more than successful, with the University surpassing her expectations.\u00a0<\/p>\n<p>As Dairy Boy grows exponentially, a desire for authenticity remains at the core of Lorenze\u2019s business and content. She\u2019s still very vocal about her involvement with all the items and content she puts out, attending every single pop-up and spending around five hours a week editing her weekly videos. Her brand also naturally follows her newest ventures, most notably her participation in the tennis world. Given her relationship with American tennis pro Tommy Paul, Lorenze has started introducing her fanbase to this untapped sports-fashion market. Appearing on Netflix\u2019s \u201cBreak Point\u201d and being named <a href=\"https:\/\/oceandrive.com\/paige-lorenze-miami-open#\">Chief Lifestyle Officer<\/a> for the Miami Open, Lorenze\u2019s transition into tennis content naturally influenced her lifestyle, content and Dairy Boy. Giving the MFMS audience a sneak peek into upcoming drops, she hinted at new items following the tennis schedule, further building her fashion-focus community in genuine ways.<\/p>\n<p>\u201cEveryone\u2019s an influencer. Those around you influence you and you influence them,\u201d Lorenze noted as she first introduced the term at MFMS. Returning to the original <a href=\"https:\/\/dictionary.cambridge.org\/us\/dictionary\/english\/influencer#google_vignette\">definition<\/a> of the word, \u201csomeone who affects or changes the way that other people behave,\u201d Lorenze has re-defined what it means to be an influencer and have an online community to many. Not only does she impact the lives of those who follow her on social media, but she\u2019s also curated a brand based on her life, a business that follows her personal exploration. When prompted to give the crowd advice, she responded: Be willing to put in the work, create your luck and take advantage of opportunities. Dairy Boy is the product of that \u2014 Lorenze working day and night to create value for her fans, being the master of her luck by remaining genuine and by carefully taking advantage of the opportunities her career has presented. Dairy Boy has a long way to go as it follows Lorenze\u2019s growth, proving its worth as not just another fast and easy influencer brand, but as a way of living that is here to stay.<\/p>\n<p><em>Daily Arts Writer Lucia Larach can be reached at <\/em><a href=\"https:\/\/www.michigandaily.com\/arts\/style\/not-just-another-influencer-business-paige-lorenzes-authentic-dairy-boy-at-umich\/mailto:llarach@umich.edu\"><em>llarach@umich.edu<\/em><\/a>.<\/p>\n<aside class=\"scaip scaip-2    \">\n\t\t<\/aside>\n<aside>\n\t\t<\/aside>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related articles<\/em><\/h3>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On March 27, everyone who walked down State Street asked, \u201cWhat\u2019s this line for?\u201d What students knew as Ondo had transformed into Dairy Boy\u2019s first Study Break pop-up in Ann Arbor. Influencer turned entrepreneur Paige Lorenze drew in hundreds, if not thousands, of customers looking to live in her Dairy Boy world. Lorenze grew up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[558,557,1361,1360,361,663],"class_list":{"0":"post-1219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-boy","9":"tag-dairy","10":"tag-lorenzes","11":"tag-paige","12":"tag-state","13":"tag-street"},"_links":{"self":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/1219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/comments?post=1219"}],"version-history":[{"count":1,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/1219\/revisions"}],"predecessor-version":[{"id":1221,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/1219\/revisions\/1221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media\/1220"}],"wp:attachment":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media?parent=1219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/categories?post=1219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/tags?post=1219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}