West Hollywood<\/a> glamour to choices and design moments. And there is something exciting about creating spaces for connection between people, as well as connection with yourself and wellness.\u2019\u2019\u00a0<\/p>\n\n\tThose glamor selections will also be felt on the open air terrace, with its cold plunge pools and outdoor shower, and in the lounge, that feels more like a private social club than a fitness facility. That will be adorned with curved mirrors, echoing those at the entrance, as well as a long organically shaped upholstered banquette, and lush emerald and burgundy rugs.<\/p>\n
\n\tThe project is a first for Arsham\u2019s firm, that has designed stores and galleries, but never a fitness property.<\/p>\n
\n\t\u201cI think this came during a period of our moving into cultural and hospitality spaces, and this was a culmination,\u2019\u2019 said Mustonen. \u201cIt\u2019s a little microcosm of all of our work to date.\u2019\u2019<\/p>\n
\n\tIt is also a daring departure for the lifestyle brand. While most locations have a harmonious luxe style, some of the \u201cdestination clubs\u2019\u2019 have collaborated with name designers, like Joyce Wang at Hudson Yards, Studio Munge in West Palm Beach and Meyer Davis at Lincoln Common in Chicago. But bringing in the firm co-owned by Arsham \u2014 known for edgy and sometimes surrealistic work \u2014 was a bolder move.<\/p>\n
\n\t\u201cOnce or twice a year we team up with outside designers,\u2019\u2019 explained Nadia Biski, senior vice president of architecture and design at Equinox. \u201cThey challenge us in what we do, and bring a fresh perspective.\u00a0 We like to work with hospitality creatives\u00a0because we are a luxury brand, but here we broke the mold and pushed our limit. Snarkitecture brings the intersection of sculpture, art and design together, and this is such a high profile club that it felt like the perfect opportunity to collaborate with them.\u2019\u2019<\/p>\n
\n\tMustonen said the materials and shades of each component were chosen to match the level of activity.<\/p>\n
\n\t\u201cSome of the materials are from Daniel\u2019s art practice, but because we are designing around fitness, it has to be durable and functional, and also look beautiful,\u2019\u2019 he explained. \u201cWe thought about how we can remove extraneous materials, to focus on a singular gesture. It\u2019s such a large space, and we are creating coherence, but each area will have its own identity.\u2019\u2019<\/p>\n
\n\tWorkout areas will have cooler, reflective tones. The locker rooms will be filled with natural stone, and the spa will have wood, as well as cream or beige plaster and tile. \u201cThe spa lounge or long hallways will be warmer and invoke a hushed, monastic feel,\u2019\u2019 he shared. \u201cThere will be darker fabrics to create a richness and softness for contemplative moments.\u2019\u2019<\/p>\n
\n\tThis is not the only new Equinox <\/strong>club coming to L.A. \u2014 one will open in Santa Monica later this year, followed by locations in Playa Vista and Burbank in 2026.\u00a0 But, despite rooftop pools, barrel saunas, contrast therapy and beach vistas, they will not have outside designers. \u201cWest Hollywood is one of our highest performing clubs, so we wanted to reestablish its identity,\u2019\u2019 said Biski. \u201cThere is a lot of imitation out there. It\u2019s complimentary, but it\u2019s important that we innovate and stay ahead.\u2019\u2019<\/p>\n\n\tAnd, Snarkitecture aims to fulfill that goal.\u00a0 \u201cThis is a recognition of how important fitness and wellness is now,\u2019\u2019 said Mustonen. \u201cYou aren\u2019t going for a quick workout; it\u2019s a communally important part of the day. You can also work, have a meal at the cafe and relax at the spa, so the design approach is quite intentional.\u00a0It\u2019s not a layer of finishes; we are creating spaces that are outside of your experience and design maybe people haven\u2019t seen before. There are things that we might think of in a cultural environment.\u00a0 We are bringing the extraordinary, not the ordinary into your day to day life.\u2019\u2019<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
For blue-chip artist Daniel Arsham, brands are the ultimate canvas. He has brought his playful sculptural style to bear in collaborations with a panoply of companies from Adidas and Uniqlo to Tiffany and Mo\u00ebt et Chandon. Now he\u2019s planning his most muscular collab yet. Arsham\u2019s New York-based design firm, Snarkitecture, will be overhauling the iconic, […]<\/p>\n","protected":false},"author":1,"featured_media":1926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2156,2157,1636,2158,1591],"class_list":{"0":"post-1925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"tag-equinox","9":"tag-highart","10":"tag-hollywood","11":"tag-makeover","12":"tag-west"},"_links":{"self":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/1925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/comments?post=1925"}],"version-history":[{"count":1,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/1925\/revisions"}],"predecessor-version":[{"id":1927,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/1925\/revisions\/1927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media\/1926"}],"wp:attachment":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media?parent=1925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/categories?post=1925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/tags?post=1925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}