\t\t\t\t\t\t\t\t\tTJ MAXX<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tMaher admits she doesn\u2019t know everything there is to know about starting a business. The truth is, she\u2019s created one by being herself. The athlete helped a niche sport like rugby become a sensation, after her 2020 Tokyo Olympics videos went viral on TikTok<\/a> and when she helped Team USA win bronze \u2014 the United States\u2019 first medal in the sport \u2014 at the 2024 Paris games.<\/p>\n \n\t\u201cTo be the face of it worldwide has been so cool, but also I hope to see more,\u201d she says. \u201cI hope to see more of us getting out there. I want more superstars. The influencer thing is cool. I think that to me, number one, I\u2019m an athlete, I\u2019m an Olympian, that\u2019s<\/em> who I am.\u201d<\/p>\n \n\tMaher didn\u2019t set out to become an influencer. She just wanted to \u201clive comfortably playing rugby\u201d \u2014 and that means she needed sponsorships. \u201c[For] TJ Maxx to see that in me and to want to sponsor me has been so awesome because I\u2019m a female athlete in a sport that\u2019s really up and coming,\u201d she says. \u201cSo I saw it as an opportunity and it\u2019s interesting when people like to call me an influencer\/content creator because I\u2019m like, yeah, I am. But I am an Olympic medalist. But it\u2019s changed my life in many ways.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\t\t\t\t\tTJ MAXX<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tOne of the most meaningful \u2014 and empowering \u2014 shifts in Maher\u2019s life has been using her platform to reach millions of women navigating a social media landscape saturated with #SkinnyTok and content glorifying weight loss. She\u2019s gone viral<\/a> for challenging toxic beauty standards and calling out outdated metrics like BMI. While online trolls debate whether she\u2019s \u201coverweight,\u201d Maher is busy landing a cover of Sports Illustrated: Swimsuit Edition<\/a><\/em> and strutting down the runway in a bikini at the magazine\u2019s Swimsuit Show.<\/p>\n \n\tShe\u2019s comfortable showing her strength in a bikini. \u201cThis summer, I\u2019m wearing the tiniest bikinis,\u201d she says. She\u2019s a big fan of Monday Swimwear<\/a> and Australian brand Budgy Smuggler<\/a>, in addition to the ones that \u201ccome free in the mail.\u201d\u00a0<\/p>\n \n\tWhen she\u2019s not hanging in bikinis, she\u2019s traveling. In her carry-on<\/a>, Maher always has a bullet journal<\/a> to \u201cwrite down my little thoughts\u201d and her Kindle<\/a> full of romance books, \u201cso no one knows the crazy things I\u2019m reading at the airport,\u201d she says.<\/p>\n \n\tThe budding creator also carries around the viral clip-on Amazon light<\/a> and an Octobuddy<\/a> for easy content on the go. \u201cYou just have to post it,\u201d she says of finding time to make so many videos.<\/p>\n \n\tAlthough she\u2019s become known for her bold lips, Maher\u2019s usually not wearing makeup in her videos and mainly focuses on skin care. She loves Paula\u2019s Choice moisturizer<\/a>: \u201cI like to keep it pretty simple to keep the skin fresh,\u201d she says. When she does get glam, she focuses on grooming her brows, applying a little mascara and finishing with Maybelline Super Stay Matte Ink lipstick<\/a>, which has become a signature look for her. \u201cFor games, I wear Self Starter<\/a>, which is kind of a coral-y one,\u201d she says. When she wants a bolder look, she goes for a \u201cclassic red\u201d called Pioneer<\/a>.<\/p>\n![\"\"](\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\")
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