{"id":2257,"date":"2025-08-07T20:49:29","date_gmt":"2025-08-07T20:49:29","guid":{"rendered":"https:\/\/tmbglobal.news\/index.php\/2025\/08\/07\/brooke-shields-jeans-ad-did-not-sit-well-flashback\/"},"modified":"2025-08-07T20:49:30","modified_gmt":"2025-08-07T20:49:30","slug":"brooke-shields-jeans-ad-did-not-sit-well-flashback","status":"publish","type":"post","link":"https:\/\/tmbglobal.news\/index.php\/2025\/08\/07\/brooke-shields-jeans-ad-did-not-sit-well-flashback\/","title":{"rendered":"Brooke Shields’ Jeans Ad Did Not Sit Well: Flashback"},"content":{"rendered":"

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\n\tDecades before Sydney Sweeney<\/a>\u2018s American Eagle ad campaign sparked online furor, a series of jeans commercials featuring Brooke Shields<\/a> similarly ignited controversy. In 1980, a 15-year-old Shields starred in a series of print and TV ads for Calvin Klein. One TV spot, in which she delivered the brand\u2019s suggestive tagline \u2014 \u201cYou want to know what comes between me and my Calvins? Nothing.\u201d \u2014 caused outrage given Shields\u2019 age, leading some networks to decline to run the ads. The campaign also included a commercial in which Shields used wordplay involving \u201cjeans\u201d and \u201cgenes,\u201d with Shields stating: \u201cGenes are fundamental in determining the characteristics of an individual and passing on these characteristics to succeeding generations.\u201d<\/p>\n

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\n\tThis spot returned to the cultural limelight amid backlash surrounding American Eagle\u2019s recent campaign titled \u201cSydney Sweeney Has Great Jeans.\u201d In one video promoted by the company, the actress says, \u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.\u201d Critics saw it as nodding to eugenics, the discredited theory embraced by Nazi Germany that claimed humanity could be improved by breeding for specific traits. \u201cIt\u2019s the same playbook: a very hot model saying provocative things shot in an interesting way,\u201d Allen Adamson, co-founder of marketing consultancy Metaforce, told AP about the two campaigns. While Sweeney hasn\u2019t addressed the backlash, Shields told Vogue<\/em> in 2021 about her own ads, \u201cI feel like the controversy backfired. The campaign was extremely successful.\u201d<\/p>\n

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\n\tThis story appeared in the Aug. 6 issue of The Hollywood Reporter magazine. Click here to subscribe<\/a><\/em>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Decades before Sydney Sweeney\u2018s American Eagle ad campaign sparked online furor, a series of jeans commercials featuring Brooke Shields similarly ignited controversy. In 1980, a 15-year-old Shields starred in a series of print and TV ads for Calvin Klein. One TV spot, in which she delivered the brand\u2019s suggestive tagline \u2014 \u201cYou want to know […]<\/p>\n","protected":false},"author":1,"featured_media":2258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2486,2489,2488,2487,300],"class_list":{"0":"post-2257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"tag-brooke","9":"tag-flashback","10":"tag-jeans","11":"tag-shields","12":"tag-sit"},"_links":{"self":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/2257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/comments?post=2257"}],"version-history":[{"count":1,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/2257\/revisions"}],"predecessor-version":[{"id":2259,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/2257\/revisions\/2259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media\/2258"}],"wp:attachment":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media?parent=2257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/categories?post=2257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/tags?post=2257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}