{"id":2284,"date":"2025-08-10T05:49:04","date_gmt":"2025-08-10T05:49:04","guid":{"rendered":"https:\/\/tmbglobal.news\/index.php\/2025\/08\/10\/star-loved-bag-brand-aupen-to-release-60-blind-boxes\/"},"modified":"2025-08-10T05:49:05","modified_gmt":"2025-08-10T05:49:05","slug":"star-loved-bag-brand-aupen-to-release-60-blind-boxes","status":"publish","type":"post","link":"https:\/\/tmbglobal.news\/index.php\/2025\/08\/10\/star-loved-bag-brand-aupen-to-release-60-blind-boxes\/","title":{"rendered":"Star-Loved Bag Brand Aupen to Release $60 Blind Boxes"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"pmc-ecomm-disclaimer\">\n\tIf you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAupen is <a href=\"https:\/\/www.hollywoodreporter.com\/lifestyle\/shopping\/aupen-affordable-luxury-bag-brand-best-items-jewelry-to-buy-1235906669\/\">best known<\/a> for its under-$500 bags seen on Beyonc\u00e9, Lady Gaga, Taylor Swift, Olivia Rodrigo and other stars across music, movies and beyond. For its first-ever custom carryall, the <a data-id=\"1236200216\" data-type=\"post\" href=\"https:\/\/www.hollywoodreporter.com\/lifestyle\/style\/aupen-bag-brand-founder-nicholas-tan-interview-1236200216\/\">Singapore-based label <\/a>enlisted OG pop queen Madonna to showcase a $100,000 crocodile leather version of its <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_thehollywoodreporter?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D87443X1644750%26xs%3D1%26xcust%3DTHR--%26url%3Dhttps%253A%252F%252Fwww.aupen.com%252Fcollections%252Fbags%26sref%3Dhttps%253A%252F%252Fwww.hollywoodreporter.com%252Flifestyle%252Fshopping%252Faupen-celebrity-bag-brand-rouxe-blind-boxes-rare-croc-handbag-1236340473%252F&amp;p=https%3A%2F%2Fwww.hollywoodreporter.com%2Flifestyle%2Fshopping%2Faupen-celebrity-bag-brand-rouxe-blind-boxes-rare-croc-handbag-1236340473%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" rel=\"nofollow\" target=\"_blank\">bestselling Purpose bag<\/a> created under its partnership with LVMH M\u00e9tiers d\u2019Art.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tEarlier this week, <em>Wednesday <\/em>actress Jenna Ortega headed to <em>Last Night with Seth Meyers<\/em> during the hit Netflix series\u2019 press tour with <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_thehollywoodreporter?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D87443X1644750%26xs%3D1%26xcust%3DTHR--%26url%3Dhttps%253A%252F%252Fwww.aupen.com%252Fcollections%252Fbags%26sref%3Dhttps%253A%252F%252Fwww.hollywoodreporter.com%252Flifestyle%252Fshopping%252Faupen-celebrity-bag-brand-rouxe-blind-boxes-rare-croc-handbag-1236340473%252F&amp;p=https%3A%2F%2Fwww.hollywoodreporter.com%2Flifestyle%2Fshopping%2Faupen-celebrity-bag-brand-rouxe-blind-boxes-rare-croc-handbag-1236340473%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\">Aupen<\/a>\u2018s newest one-of-a-kind creation: the Re-Purpose pochette made of Himalayan croc. (<a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-features\/jenna-ortega-tim-burton-wednesday-season-two-interview-1236325035\/\"><em>THR <\/em>cover star<\/a> paired the unique bag with a distressed corset dress by Elena Velez.) The bag\u2019s newest celebrity cameo coincides with Singapore\u2019s National Day \u2014 and to celebrate its home country\u2019s 60th anniversary, Aupen is giving <a href=\"https:\/\/www.hollywoodreporter.com\/t\/fashion\/\" id=\"auto-tag_fashion_1\" data-tag=\"fashion\">fashion<\/a> fans the chance to score Ortega\u2019s silhouette with its new bag-filled blind boxes starting tonight.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tDropping on Aug. 8 at 7 p.m. PT\/10 p.m. ET, Aupen\u2019s <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_thehollywoodreporter?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D87443X1644750%26xs%3D1%26xcust%3DTHR--%26url%3Dhttps%253A%252F%252Fwww.aupen.com%252Fproducts%252Frouxe%26sref%3Dhttps%253A%252F%252Fwww.hollywoodreporter.com%252Flifestyle%252Fshopping%252Faupen-celebrity-bag-brand-rouxe-blind-boxes-rare-croc-handbag-1236340473%252F&amp;p=https%3A%2F%2Fwww.hollywoodreporter.com%2Flifestyle%2Fshopping%2Faupen-celebrity-bag-brand-rouxe-blind-boxes-rare-croc-handbag-1236340473%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\">Rouxe mystery packages<\/a> are $60 apiece and contain a random Aupen pochette in nylon, denim, crochet, calfskin or Himalayan croc. Per the brand, \u201ca few lucky recipients will uncover a\u00a0golden ticket\u00a0inside \u2014 a secret layer of the experience that remains under wraps.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-full alignnone lrv-u-max-width-100p\" style=\"width:800px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1020\/800)*100%);\"><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">A rainbow of Aupen\u2019s Purpose pochettes.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe surprise styles come in playful Skittles-inspired packaging, which former Miss Universe Singapore Amanda Leong recently unveiled in a <a href=\"https:\/\/www.instagram.com\/p\/DM5EeEyRt7F\/\" rel=\"nofollow\" target=\"_blank\">sneak peek unboxing video<\/a>.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAupen was founded in 2022 by entrepreneur and former Singapore national swimmer Nicholas Tan, who only <a href=\"https:\/\/www.hollywoodreporter.com\/lifestyle\/style\/aupen-bag-brand-founder-nicholas-tan-interview-1236200216\/\">recently revealed himself<\/a> as the man behind the cult-favorite brand.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cI wanted our product and design to come first. After swimming, I had done a variety of different roles, so when I started the brand I didn\u2019t want to be pigeon-holed into a specific role as I had been more visible from the get-go,\u201d Tan told <em>THR <\/em>earlier this year. \u201cIn the early stages of the company, it was quite important that I focus on the product and running and building the team, and building the processes within that. If I had been out in the front, then I\u2019m going to think about, <em>What are people going to say?<\/em> It would have been a lot more to cover during the early stages when I really wanted the product to stand for itself; [I wanted] to make sure the product was something that the customer really wanted before we moved onto the \u2018Nick\u2019 phase.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tSwift was the first celebrity to be spotted with Aupen. She carried the assymetrical Nirvana black leather bag \u2014 now a distinct style with its braided handle and bean-inspired bag charm \u2014 on her first public date with Kansas City Chiefs tight end Travis Kelce. Since that fateful fashion moment the Southeast Asian label\u2019s designs have been worn by Rachel Brosnahan, Florence Pugh, <a href=\"https:\/\/www.instagram.com\/p\/C0J8gvpSdr3\/?img_index=1\" rel=\"nofollow\" target=\"_blank\">Selena Gomez<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/CkyqhkXB7mA\/?img_index=1\" rel=\"nofollow\" target=\"_blank\">Kylie Jenner<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/DCWlFVyS4a8\/?img_index=1\" rel=\"nofollow\" target=\"_blank\">Charli xcx<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/CrGXO4ZS2b-\/?img_index=1\" rel=\"nofollow\" target=\"_blank\">Hailey Bieber<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/C4s6c9DSUfa\/?img_index=1\" rel=\"nofollow\" target=\"_blank\">Lindsay Lohan<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/DGNw3a-yOiY\/?img_index=1\" rel=\"nofollow\" target=\"_blank\">Jenna Ortega<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/DFNZAslyKWD\/?img_index=1\" rel=\"nofollow\" target=\"_blank\">Lucy Liu<\/a>, Gabrielle Union and Emily Blunt \u2014 the list goes on and on.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tMark your timer for 7 p.m. PT\/10 p.m. ET tonight and shop Aupen\u2019s limited-edition Rouxe mystery pouches \u2014 and cross your fingers for that golden ticket \u2014 <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_thehollywoodreporter?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D87443X1644750%26xs%3D1%26xcust%3DTHR--%26url%3Dhttps%253A%252F%252Fwww.aupen.com%252Fproducts%252Frouxe%26sref%3Dhttps%253A%252F%252Fwww.hollywoodreporter.com%252Flifestyle%252Fshopping%252Faupen-celebrity-bag-brand-rouxe-blind-boxes-rare-croc-handbag-1236340473%252F&amp;p=https%3A%2F%2Fwww.hollywoodreporter.com%2Flifestyle%2Fshopping%2Faupen-celebrity-bag-brand-rouxe-blind-boxes-rare-croc-handbag-1236340473%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" rel=\"nofollow\" target=\"_blank\">online here<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Aupen is best known for its under-$500 bags seen on Beyonc\u00e9, Lady Gaga, Taylor Swift, Olivia Rodrigo and other stars across music, movies and beyond. For its first-ever custom carryall, the Singapore-based [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2507,2405,2508,2509,556,693,2506],"class_list":{"0":"post-2284","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"tag-aupen","9":"tag-bag","10":"tag-blind","11":"tag-boxes","12":"tag-brand","13":"tag-release","14":"tag-starloved"},"_links":{"self":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/2284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/comments?post=2284"}],"version-history":[{"count":1,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/2284\/revisions"}],"predecessor-version":[{"id":2286,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/2284\/revisions\/2286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media\/2285"}],"wp:attachment":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media?parent=2284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/categories?post=2284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/tags?post=2284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}