\n\tIf you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.<\/p>\n
\n\tLess than a decade ago, very few people used the word perimenopause. Now it\u2019s normal lunch date chatter among girlfriends (and a topic of conversation at our actress\u2019 round table<\/a>). <\/p>\n \n\tIf you need a quick cheat sheet on perimenopause, it\u2019s the years leading up to menopause (which is defined as the one-year mark following a woman\u2019s last period), when a woman experiences a drop in hormones, which can lead to a host of unpleasant symptoms. It doesn\u2019t take a genius to realize that this has or will affect half the population, which spurred beauty<\/a> entrepreneurs to jump at an opportunity, not just to improve their bottom lines, but to serve a population that felt ignored. The perimenopausal retail category has arrived, with the sector \u2014 beauty and otherwise \u2014 expected to rake in $600 billion by the end of this year, per the Global Wellness Summit.<\/p>\n \n\tWith women in the entertainment industry, including Naomi Watts<\/a>, Tracee Ellis Ross<\/a> and Gillian Anderson<\/a>, being more vocal about the topic, it seems that Hollywood is finally ready to talk about menopause. Watts has been one of the trailblazers in the arena, founding perimenopausal brand Stripes Beauty<\/a> in 2022 and releasing her book Dare I Say It<\/a><\/em> earlier this year. <\/p>\n \n\t\u201cFor too long, menopause and aging have been treated like the end, when in reality, they\u2019re just another chapter, and a really powerful one at that,\u201d Watts exclusively tells The Hollywood Reporter<\/em>, adding that the entertainment industry has made progress in recent years in acknowledging women in mid life. \u201cHollywood is finally starting to tell stories about women in midlife and show them as fully realized, dynamic characters, in all their complexities. In just the last year, we\u2019ve seen incredible leading roles for women in this stage of life \u2014 Demi Moore in The Substance<\/em>, Pamela Anderson in The Last Showgirl<\/em>, Nicole Kidman in Babygirl<\/em>, Marianne Jean-Baptiste in Hard Truths<\/em> \u2014 and those performances were some of the most exciting of the year.\u201d<\/p>\n \n\tChef and talk-show host Carla Hall, an ambassador for perimenopausal brand Caire<\/a>, applauds the change in the entertainment industry as it spills into the mainstream. \u201cBy naming it, normalizing it, and sharing how it continues to shape who we are, we make it part of the bigger cultural conversation.\u201d <\/p>\n \n\tBut don\u2019t expect women to buy into it just because Hollywood says it should. As Frances Shoemack, founder of fragrance label Abel<\/a>, tells THR<\/em>, \u201cI don\u2019t believe there will be space for hollow marketing claims; women of this age and stage demand integrity from brands and products.\u201d In a market already getting saturated with perimenopausal products, these 11 stand out as the ones worth adding to your cart.<\/p>\n \t\t\t\t<\/a>\t<\/div> \t\tThis unisex scent<\/a> features ingredients known for their therapeutic qualities aimed at alleviating perimenopausal complaints including fluctuating mood and poor sleep. This green floral includes luscious mimosa for its mood stabilizing properties, narcissus to support sleep, violet leaf to aid in stress reduction and hay to promote tranquility. <\/p>\n Brand founder and creator\u00a0Frances Shoemack tells THR<\/em>, \u201cWe wanted to be part of a changing dialogue around perimenopause and thought there was a place for using scent to do that.\u201d Couple Rita Ora<\/a> and Taika Waititi<\/a> are fans of the brand.\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n \t\t\t\t<\/a>\t<\/div> \t\tIndustry fans of Watts\u2019 brand include Ellis Ross, Sarah Paulson<\/a>, Chelsea Handler<\/a> and Jenna Lyons<\/a>. Director and screenwriter Mrianda July likes the Crown Pleaser hair mask, designed to nourish thinning hair without leaving a greasy feeling on the scalp.\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n \t\tDr. Lara Briden, author of The Hormone Repair Manual<\/a><\/em>, explains that, \u201cBody pain is the number one symptom of perimenopause.\u201d She tells us that joint pain in fingers, feet and shoulders is very common for women in their 40s. Magnesium levels decline with estrogen levels, which can lead to aches, moodiness and disrupted sleep. <\/p>\n This being said, taken as a supplement or topically, magnesium is a go-to. Alo\u2019s Reset Spray<\/a> can be spritzed directly onto sore areas, whereas Epsom-It Bath Bombs<\/a> ($12.73 \t\tNo, you\u2019re not just imagining it: Your eyes do tend to water more in perimenopause and beyond, and yes, your eyelids are getting droopier. And again, yes, these things are likely causing your eye makeup to run. Clean beauty brand Thrive Causemetics<\/a> has a solution with its best-selling tubing mascara<\/a>. Julia Louis Dreyfus<\/a> and Meghan Markle<\/a> are fans of the brand\u2019s award-winning mascara.\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n \t\tCaire<\/a> is another brand that has established itself as a top label in the perimenopause and menopause beauty category. Products are designed with super-hydrating ingredients (think hyaluronic acid, ceramides, peptides) that help replenish skin that gets dry as estrogen decreases. Carla Hall tells us she uses the Triple Lift Molecule Mask<\/a> \u201cat least once a week, and anytime I know I\u2019ll be wearing heavy makeup. It doesn\u2019t feel heavy, but leaves your skin feeling like healthy skin.\u201d\u00a0\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n \t\t\t\t<\/a>\t<\/div> \t\tCreated by Santa Monica-based surgeon Dr. Dhivya Srinivasa, Avara\u2019s products<\/a> are designed with shifting hormones in mind. The brand\u2019s hero moisturizer<\/a> boasts squalane, glycerin and ceramides to protect the skin barrier, while arnica, calendula and aloe calm irritation and redness.\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n \t\tThere are a number of lubes on the market now that are designed to improve comfort and pleasure for women going through peri and meno. Using lube also decreases the occurrence of UTIs, a common complaint for women at this stage. Lubify\u2019s luxury offering<\/a> boasts vitamin E to soften skin, hyaluronic acid to lock in hydration and silicone for an irritation-free glide.\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n \t\t\t\t<\/a>\t<\/div> \t\tDisturbed sleep is one of the biggest complaints for perimenopausal women. Dr. Briden recommends using red light therapy at night to help with this issue, while avoiding blue lights until morning. The Helight Sleep Red Light Therapy Sleep Device, small enough to easily carry anywhere, runs a 28-minute cycle using precise wavelengths to get your brain and body its needed beauty rest.\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\tAbel Pause Eau de Parfum\t\t\t<\/h3>\n
![\"Stripes](\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\")
\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\tStripes Crown Pleaser Thickening and Hydrating Hair Mask for Thinning Hair\t\t\t<\/h3>\n
\t\t\t\t\t\t\t<\/a>\t<\/div>\t\t\t\t\t\t\t\t\tAlo Magnesium Reset Spray\t\t\t<\/h3>\n
$13.99<\/s>) are great to quickly add to a bath for a full-body dose of relief.\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/a>\t<\/div>\t\t\t\t\t\t\t\t\tThrive Causemetics Liquid Lash Extensions Tubing Mascara\t\t\t<\/h3>\n
\t\t\t\t\t\t\t<\/a>\t<\/div>\t\t\t\t\t\t\t\t\tCaire Beauty Triple Lift Molecule Mask\t\t\t<\/h3>\n
\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\tAvara Face Restore Barrier Repair Moisturizer\t\t\t<\/h3>\n
\t\t\t\t\t\t\t<\/a>\t<\/div>\t\t\t\t\t\t\t\t\tLubify Luxe Lube Neroli\t\t\t<\/h3>\n
\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\tHelight Sleep Red Light Therapy Sleep Device\t\t\t<\/h3>\n