Magnum<\/a>, which has appointed him the first ever \u201cTaste Architect.\u201d In the role, Roach will act as creative director of the brand\u2019s Cannes activation \u2014\u00a0always a high-profile stop on the Croisette with a custom beachfront club where Magnum hosts events and parties \u2014\u00a0in addition to overseeing the design and curation of an inaugural runway presentation \u201cin celebration of the House of Magnum.\u201d <\/p>\n\n\tIt will all take place at Palais St\u00e9phanie on the Croisette from May 13-22, during which House of Magnum will be open daily culminating in an annual VIP party with a roster of talent. As part of the Magnum moment amid the festival, the brand is launching a global competition in collaboration with TikTok that invites emerging stylists and \u201cpleasure seekers\u201d to show \u201cWhat I\u2019d Wear in Cannes.\u201d <\/p>\n
\n\tPer Magnum, participants will be tasked with styling themselves \u201cthrough the lens of their favorite Magnum flavor\u201d and share their look on TikTok by tagging @Magnum and using #MagnumCannes. A winner will be selected and invited (with a plus-one) to join Magnum and Law in Cannes by sitting in the front row at the fashion event and dancing their way into a VIP afterparty.<\/p>\n
\n\t\u201cMagnum is a brand that understands intention,\u201d said Roach, best known for styling Zendaya among other A-listers, such as Ariana Grande and Celine Dion. \u201cFor me, taste is about being deliberate. It is about knowing who you are, what you stand for and expressing that without compromise. Magnum embodies those values and Cannes is the perfect venue to show that off.\u201d<\/p>\n
\n\tAdded G\u00f6ze Iscan, global vp at Magnum: \u201cLaw Roach is one of the most influential creative voices in fashion today. His ability to shape culture through design and storytelling makes him the perfect partner to help bring the House of Magnum vision to life on a global stage like Cannes.\u201d<\/p>\n
\n\tDuring the festival, Magnum will debut a new signature range featuring pistachio and peach flavor profiles inspired by contemporary patisseries. Per Magnum, the offerings were \u201cdesigned with couture-level attention to detail,\u201d producing Magnum La Pistache and Magnum La P\u00eache.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Law Roach is heading to the Cannes Film Festival. The \u201cimage architect\u201d is lending his talents to ice cream brand Magnum, which has appointed him the first ever \u201cTaste Architect.\u201d In the role, Roach will act as creative director of the brand\u2019s Cannes activation \u2014\u00a0always a high-profile stop on the Croisette with a custom beachfront […]<\/p>\n","protected":false},"author":1,"featured_media":4897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[4528,877,2627,2018,4526,4525,4527],"class_list":{"0":"post-4896","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"tag-architect","9":"tag-cannes","10":"tag-heading","11":"tag-law","12":"tag-magnums","13":"tag-roach","14":"tag-taste"},"_links":{"self":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/4896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/comments?post=4896"}],"version-history":[{"count":1,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/4896\/revisions"}],"predecessor-version":[{"id":4898,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/4896\/revisions\/4898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media\/4897"}],"wp:attachment":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media?parent=4896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/categories?post=4896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/tags?post=4896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}