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Following President Donald Trump\u2019s victory in 2024, it became clear that certain voting groups<\/a> who had reliably voted Democratic for decades had gone against the party. These groups included Asian voters, Hispanic voters and notably, college-age voters. In fact, Kamala Harris received<\/a> only 54% of Generation Z votes, compared to the more than 60% obtained by Democratic candidates since 2008. In Michigan, the drop-off was even more stark: While Joe Biden received<\/a> 61% of the youth vote in 2020, Kamala Harris only received 47%, according to Michigan exit polls<\/a>. <\/p>\n This decline in Democratic support was driven partly by young men, who were swayed by Trump\u2019s campaign on masculine appeals<\/a>, alongside the use of nontraditional media such as livestreams and podcasts. Conservative activist groups such as Turning Point USA also focused on outreach at universities like the University of Michigan, which helped drive support for Trump.<\/p>\n Given U-M students\u2019 long history of support for left-leaning causes<\/a>, it was notable that this shift also occurred on campus. In Ann Arbor, Democratic support only dropped<\/a> from 87% to 85%, a small rightward shift. However, when zooming in on the neighborhood level, the sharp rightward trend among college voters becomes apparent.<\/p>\n \n