{"id":5536,"date":"2026-06-18T04:49:15","date_gmt":"2026-06-18T04:49:15","guid":{"rendered":"https:\/\/tmbglobal.news\/index.php\/2026\/06\/18\/fendi-casts-sarah-jessica-parker-jessica-alba-k-pop-stars-in-campaign\/"},"modified":"2026-06-18T04:49:16","modified_gmt":"2026-06-18T04:49:16","slug":"fendi-casts-sarah-jessica-parker-jessica-alba-k-pop-stars-in-campaign","status":"publish","type":"post","link":"https:\/\/tmbglobal.news\/index.php\/2026\/06\/18\/fendi-casts-sarah-jessica-parker-jessica-alba-k-pop-stars-in-campaign\/","title":{"rendered":"Fendi Casts Sarah Jessica Parker, Jessica Alba, K-Pop Stars in Campaign"},"content":{"rendered":"

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\n\tFendi<\/a>\u2018s original \u201cit bag\u201d is back in the spotlight in a new star-studded campaign featuring Hollywood stars, models and K-pop breakouts. <\/p>\n

\n\tThe Baguette gets carried around by Sarah Jessica Parker<\/a>, Jessica Alba<\/a>, Emma D\u2019Arcy<\/a>, Sophie Thatcher<\/a>, Iris Law<\/a>, Tecla Insolia and Fendi ambassadors Bang Chan, Song Yuqi, Ren Meguro and Mina. It marks the first campaign under the direction of recently installed chief creative officer Maria Grazia Chiuri who started her career at Fendi where she helped develop the Baguette. She returned to Fendi after departing Dior in 2025, after spending nearly a decade there. <\/p>\n

\n\tThe bag\u2019s striking silhouette stands out in more than one way: Campaign subjects were encouraged to pose with a Baguette of their choosing as a way to best represent themselves and individuality across such statements as \u201cit\u2019s mine,\u201d \u201cit\u2019s my attitude,\u201d \u201cit\u2019s controlled chaos,\u201d \u201cit\u2019s family,\u201d \u201cit\u2019s history\u201d and \u201cit\u2019s not a bag, it\u2019s a Baguette,\u201d the latter a nod to a Sex and the City<\/em> line uttered by Parker\u2019s Carrie Bradshaw. The stars were captured by photographer Bibi Borthwick to the soundtrack of Addison Rae\u2019s \u201cFame is a Gun.\u201d <\/p>\n

\n\tThe Baguette got its name because it was reportedly inspired by French women carrying a baguette under their arms. In a recent interview with WWD<\/a><\/em>, Chiuri noted the relevance of reviving it and re-editing it by \u201ctaking it back to the origins.\u201d She added, \u201cThe Baguette marked an era. Many think it\u2019s because it was trending [at a certain point] but in truth it\u2019s a very peculiar project because it stems from the ability to bring together ateliers with different backgrounds, so leather goods and clothing.\u201d<\/p>\n

\n\tThe campaign premiered digitally on Tuesday, and the Baguette\u2019s return to its original silhouette and style<\/a> code is a part of Chiuri\u2019s fall\/winter 2027-27 collection, which also bowed Tuesday. See all the stars below.<\/p>\n

\n\t\tSarah Jessica Parker\t<\/h2>\n
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\t\t\t\t\tParker <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Bibi Borthwick \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\tBang Chan\t<\/h2>\n
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\t\t\t\t\tK-pop star Chan of Stray Kids<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Bibi Borthwick \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\tEmma D\u2019Arcy\t<\/h2>\n
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\t\t\t\t\tHouse of the Dragon<\/em> star D\u2019Arcy.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Bibi Borthwick \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\tSong Yuqi\t<\/h2>\n
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\t\t\t\t\tK-pop star Yuqi <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Bibi Borthwick \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\tSophie Thatcher\t<\/h2>\n
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\t\t\t\t\tYellowjackets<\/em> and Companion<\/em> star Thatcher next stars in Elle<\/em> for Nicolas Winding Refn.
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\t\t\t\t\t\t\t\t\tCredit: Bibi Borthwick \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\tJessica Alba\t<\/h2>\n
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\t\t\t\t\tAlba next stars in Maserati: The Brothers<\/em> with Al Pacino and Anthony Hopkins and Justin Chadwick\u2019s The Mark.<\/em><\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Bibi Borthwick \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\tRen Meguro\t<\/h2>\n
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\t\t\t\t\tSnow Man breakout Meguro who next stars in Sh\u014dgun<\/em>.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Bibi Borthwick \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\tIris Law\t<\/h2>\n
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\t\t\t\t\t\t\"\"<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tLaw has appeared in campaigns for Versace, Saint Laurent, Jacquemus and Jimmy Choo.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Bibi Borthwick \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\tTecla Insolia\t<\/h2>\n
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\t\t\t\t\t\t\"\"<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tInsolia starred in the Sky series The Art of Joy <\/em>directed by Valeria Golino.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Bibi Borthwick \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\tMina\t<\/h2>\n
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\t\t\t\t\t\t\"\"<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tTwice star Mina <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Bibi Borthwick \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Fendi\u2018s original \u201cit bag\u201d is back in the spotlight in a new star-studded campaign featuring Hollywood stars, models and K-pop breakouts. The Baguette gets carried around by Sarah Jessica Parker, Jessica Alba, Emma D\u2019Arcy, Sophie Thatcher, Iris Law, Tecla Insolia and Fendi ambassadors Bang Chan, Song Yuqi, Ren Meguro and Mina. It marks the first […]<\/p>\n","protected":false},"author":1,"featured_media":5537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[4947,176,4943,4942,4945,2309,4946,4944,466],"class_list":["post-5536","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fashion","tag-alba","tag-campaign","tag-casts","tag-fendi","tag-jessica","tag-kpop","tag-parker","tag-sarah","tag-stars"],"_links":{"self":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/5536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/comments?post=5536"}],"version-history":[{"count":1,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/5536\/revisions"}],"predecessor-version":[{"id":5538,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/5536\/revisions\/5538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media\/5537"}],"wp:attachment":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media?parent=5536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/categories?post=5536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/tags?post=5536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}