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As the dust settles after Friday\u2019s much-hyped wedding<\/a> between Taylor Swift<\/a> and Travis Kelce<\/a> in New York, the bonanza of betting the nuptials inspired<\/a> is now paying out for the millions who helped the pop icon\u2019s big day overtake the prediction markets.<\/p>\n The star-studded wedding, which took place on July 3 at Madison Square Garden<\/a>, led to speculative wagers on everything from the date to the guest list and saw over $6.3 million in total trading volume across major platforms like Kalshi and Polymarket. Many placing bets were Swift\u2019s loyal fans, mostly women who had been anticipating the day she\u2019d wed for years and were confident enough about some details of the event that they stepped into the prediction market for the first time.<\/p>\n Some of those details became obvious as the day grew nearer. Contracts for Madison Square Garden were initially priced lower than those for Rhode Island, where Swift owns a massive home, before soaring to over 80\u00a2 on the dollar just ahead of resolving to \u201cYes\u201d after it was officially announced late Friday that Swift and Kelce had tied the knot at the arena. The writing was on the wall when barricades and private tents went up outside the Garden, and the New York Police Department shared plans for a massive event in Midtown Manhattan, which media outlets confirmed was Swift\u2019s wedding.<\/p>\n On the fashion front, predictors saw a massive payout when 60.5 percent of traders correctly bet on a custom Dior gown; competing contract options were for iconic design houses Vera Wang and Louis Vuitton. (Perhaps the winners were Hollywood Reporter<\/em> readers?)<\/a> Those who predicted that Swift\u2019s childhood bestie Abigail Anderson Berard would be her maid of honor \u2014 a sky-high 85 percent \u2014 were shut out; those who bet \u201cno bridesmaids\u201d took home the winnings, as the couple eschewed traditional wedding party roles.<\/p>\n But those who wagered Kelce\u2019s brother, Jason Kelce, would be the best man \u2014 an even higher 94 percent \u2014 did get paid, as the couple did keep their siblings nearby on their big day. Taylor\u2019s younger brother, Austin Swift, stood with the singer as her official \u201cman of honor.\u201d<\/p>\n