{"id":574,"date":"2025-03-28T17:50:31","date_gmt":"2025-03-28T17:50:31","guid":{"rendered":"https:\/\/tmbglobal.news\/index.php\/2025\/03\/28\/lifestyle-brand-dairy-boy-hosts-pop-up-at-ondo-bakery\/"},"modified":"2025-03-28T17:50:33","modified_gmt":"2025-03-28T17:50:33","slug":"lifestyle-brand-dairy-boy-hosts-pop-up-at-ondo-bakery","status":"publish","type":"post","link":"https:\/\/tmbglobal.news\/index.php\/2025\/03\/28\/lifestyle-brand-dairy-boy-hosts-pop-up-at-ondo-bakery\/","title":{"rendered":"Lifestyle brand Dairy Boy hosts pop-up at ONDO Bakery"},"content":{"rendered":"<p><\/p>\n<div>\n<p>A line of students and community members wrapped around the corner of State and East William streets Thursday for a<a href=\"https:\/\/www.instagram.com\/p\/DHmk-XlPZbP\/?hl=en&amp;img_index=1\"> pop-up<\/a> event hosted by <a href=\"https:\/\/dairyboy.com\/\">Dairy Boy<\/a> at <a href=\"https:\/\/www.michigandaily.com\/news\/business\/goodbye-ann-arbor-coffee-roasting-co-hello-ondo-bakery\/\">ONDO Bakery<\/a>. Dairy Boy, a clothing and lifestyle brand, offered specialty maize and blue merchandise as well as three featured drinks and pastries in collaboration with ONDO.\u00a0<\/p>\n<p>Founded by Paige Lorenze in 2021, Dairy Boy is inspired by the New England aesthetic, specializing in everyday clothing and home decor. In addition to managing her brand, Lorenze is a social media influencer and is set to speak Sunday at the annual<a href=\"https:\/\/www.michiganfashionmediasummit.com\/\"> Michigan Fashion Media Summit<\/a>, a campus-wide fashion conference.<\/p>\n<p>In an interview with The Michigan Daily, Chief Brand Officer Rachel Liebenthal said the goal of the brand is to inspire a sense of community through clothing.\u00a0<\/p>\n<p>\u201cIt\u2019s been really bringing this effortless, beautiful feeling and lifestyle and energy to our audience, making sure that everybody feels included,\u201d Liebenthal said. \u201cIt\u2019s everyday accessibility and attainability in an elevated way, and we found that for the people that are fans of Dairy Boy and fans of (Lorenze), it really resonated.\u201d<\/p>\n<aside class=\"scaip scaip-1    \">\n\t\t<\/aside>\n<p>Dairy Boy plans to launch a university-inspired clothing line in partnership with various universities, including the University of Michigan as their first partnership. Liebenthal said the brand wants to bring their products to a broader audience of students that are not based in New York City, where their<a href=\"https:\/\/www.instagram.com\/p\/C-yEbpAJjW_\/?hl=en\"> other pop-ups<\/a> have been located.<\/p>\n<p>\u201cThe audience in Ann Arbor and the University of Michigan student is so spirited, so community driven and really aligns with our company ethos so it felt like a perfect fit,\u201d Liebenthal said. \u201cWe love Michigan. The love that we felt since the moment we stepped on campus and stepped into Ann Arbor has been incredible.\u201d<\/p>\n<p>LSA freshman Gabby Miller, who attended the event, told The Daily she loved the floral decorations inside ONDO and vibrant environment of the pop-up.\u00a0<\/p>\n<p>\u201cIt\u2019s honestly just really cute, really aesthetic, I love all the flowers in here,\u201d Miller said. \u201cIt\u2019s just really bright. It\u2019s kind of been a cloudy, rainy day, so this was just a nice little fun pick-me-up.\u201d<\/p>\n<p>LSA sophomore Addy Vemulapalli, who also attended the pop-up, said she was excited to experience this sort of event outside of the big cities where they are normally located.<\/p>\n<aside class=\"scaip scaip-2    \">\n\t\t<\/aside>\n<p>\u201cI feel like it\u2019s nice that we have more opportunities, things that you normally only see in L.A. or New York,\u201d Vemulapalli said. \u201cIt\u2019s fun to see them in a small little town like Ann Arbor that\u2019s home to us.\u201d<\/p>\n<p><em>Daily Staff Reporter Sarah Spencer can be reached at <\/em><a href=\"https:\/\/www.michigandaily.com\/news\/business\/lifestyle-brand-dairy-boy-hosts-pop-up-at-ondo-bakery\/mailto:sarahsp@umich.edu\"><em>sarahsp@umich.edu<\/em><\/a>.<\/p>\n<aside>\n\t\t<\/aside>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related articles<\/em><\/h3>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A line of students and community members wrapped around the corner of State and East William streets Thursday for a pop-up event hosted by Dairy Boy at ONDO Bakery. Dairy Boy, a clothing and lifestyle brand, offered specialty maize and blue merchandise as well as three featured drinks and pastries in collaboration with ONDO.\u00a0 Founded [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[561,558,556,557,325,555,560,559],"class_list":{"0":"post-574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-bakery","9":"tag-boy","10":"tag-brand","11":"tag-dairy","12":"tag-hosts","13":"tag-lifestyle","14":"tag-ondo","15":"tag-popup"},"_links":{"self":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/comments?post=574"}],"version-history":[{"count":1,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/574\/revisions"}],"predecessor-version":[{"id":576,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/574\/revisions\/576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media\/575"}],"wp:attachment":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media?parent=574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/categories?post=574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/tags?post=574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}