{"id":5742,"date":"2026-07-08T18:49:05","date_gmt":"2026-07-08T18:49:05","guid":{"rendered":"https:\/\/tmbglobal.news\/index.php\/2026\/07\/08\/will-ferrells-netflix-golf-series-adds-partnerships\/"},"modified":"2026-07-08T18:49:06","modified_gmt":"2026-07-08T18:49:06","slug":"will-ferrells-netflix-golf-series-adds-partnerships","status":"publish","type":"post","link":"https:\/\/tmbglobal.news\/index.php\/2026\/07\/08\/will-ferrells-netflix-golf-series-adds-partnerships\/","title":{"rendered":"Will Ferrell’s Netflix Golf Series Adds Partnerships"},"content":{"rendered":"

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\n\tAfter Will Ferrell<\/a> appeared in a SKIMS campaign as the character from his forthcoming Netflix<\/a> comedy series The Hawk<\/em>, the project is scoring additional creative partnerships.<\/p>\n

\n\tMike\u2019s Hard Lemonade and Genesis are launching partnerships with The Hawk<\/em> ahead of the show\u2019s debut on July 16. The Hawk<\/em> stars Ferrell as Lonnie Hawkins, a formerly successful golfer who refuses to stop believing in his comeback. <\/p>\n

\n\tReturning to marketing<\/a> after its recent brand relaunch, Mike\u2019s Hard Lemonade\u2019s partnership with Netflix calls attention to the staid nature of golf traditions. The campaign features Luke Wilson<\/a>\u2018s character, Golden Fisk \u2014 who is a Mike\u2019s Hard Lemonade sponsor within the show \u2014 and includes Mike\u2019s x The Hawk products that will be available in retail stores, along with a merchandise sweepstakes. <\/p>\n

\n\tAs for Genesis, the campaign features Jimmy Tatro<\/a>\u2018s character, Lance Hawkins, who is the son of Ferrell\u2019s Lonnie. The spot shows Tatro escaping the stress on the green and enjoying serenity from the cabin of the Genesis GV80. <\/p>\n

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\t\t\t\t\tThe Hawk<\/em> partners with Mike\u2019s Hard Lemonade.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Netflix<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cWhat I love about these two partnerships is how both brands used the opportunity as permission to take a swing at something new. For Genesis that was comedy, and for Mike\u2019s Hard Lemonade that was a bold step into golf,\u201d Netflix vp of global brand marketing and partnerships\u00a0Magno\u00a0Herran said in a statement. \u201cThat permission is the benefit of entertainment partnerships, and the partners who get it and lean-in are the ones rewarded most by fans.\u201d<\/p>\n

\n\tHe continued, \u201cA title like\u00a0The Hawk<\/em>\u00a0is not right for every brand, but it was for these two because of their business and brand objectives. We\u2019re proud of the work we made and the collaboration we had with both Genesis and Mike\u2019s Hard Lemonade on Will Ferrell\u2019s first season of\u00a0The Hawk<\/em>.\u201d<\/p>\n

\n\tFerrell was the subject of headlines last month with the launch of a SKIMS campaign featuring Lonnie in eye-catching modeling poses.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

After Will Ferrell appeared in a SKIMS campaign as the character from his forthcoming Netflix comedy series The Hawk, the project is scoring additional creative partnerships. Mike\u2019s Hard Lemonade and Genesis are launching partnerships with The Hawk ahead of the show\u2019s debut on July 16. The Hawk stars Ferrell as Lonnie Hawkins, a formerly successful […]<\/p>\n","protected":false},"author":1,"featured_media":5743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[1714,5080,1804,622,5081,623],"class_list":["post-5742","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fashion","tag-adds","tag-ferrells","tag-golf","tag-netflix","tag-partnerships","tag-series"],"_links":{"self":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/5742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/comments?post=5742"}],"version-history":[{"count":1,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/5742\/revisions"}],"predecessor-version":[{"id":5744,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/5742\/revisions\/5744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media\/5743"}],"wp:attachment":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media?parent=5742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/categories?post=5742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/tags?post=5742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}