{"id":5994,"date":"2026-08-13T13:49:04","date_gmt":"2026-08-13T13:49:04","guid":{"rendered":"https:\/\/tmbglobal.news\/index.php\/2026\/08\/13\/kylie-jenner-stars-in-new-campaign-for-alo\/"},"modified":"2026-08-13T13:49:07","modified_gmt":"2026-08-13T13:49:07","slug":"kylie-jenner-stars-in-new-campaign-for-alo","status":"publish","type":"post","link":"https:\/\/tmbglobal.news\/index.php\/2026\/08\/13\/kylie-jenner-stars-in-new-campaign-for-alo\/","title":{"rendered":"Kylie Jenner Stars in New Campaign for ALO"},"content":{"rendered":"

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\n\tIf you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.<\/p>\n

\n\tKylie Jenner<\/a> has snagged another brand deal, this time for ALO<\/a>.<\/p>\n

\n\tThe beauty mogul and reality TV star has followed in the recent footsteps of Bella Hadid<\/a>, who debuted an ALO<\/a> launch last week, by fronting a new campaign for the fashion<\/a> and lifestyle brand, one that is designed to be a celebration of \u201cwellness beyond the spotlight.\u201d <\/p>\n

\n\t\u201cSome of the most meaningful parts of my life happen when no one\u2019s watching,\u201d explained Jenner, one of the most followed stars on social media. \u201cThose moments of stillness are what help me feel grounded and present, and I\u2019ve learned to protect them. That\u2019s what I love about this campaign \u2014 it reminds us that taking care of yourself starts with making space for the things that are yours alone.\u201d<\/p>\n

\n\tThe campaign was shot in Los Angeles by celebrated fashion photographers Mert & Marcus, aka Mert Ala\u015f and Marcus Piggott. For the images, Jenner is outfitted in ALO\u2019s newest drop, dubbed Pink Marshmallow<\/a>, including such pieces as the Alosoft Intuition Bra<\/a> and High-Waist Intuition Capri<\/a> in Pink Marshmallow Heather. She also slipped into ALO essentials like the Sunset Sneaker<\/a>, Prismatic Jacket<\/a> and High-Waist Prismatic Short<\/a>, Splendor Bra<\/a>, Aspire Tank<\/a>, Alosoft Better Together Bra<\/a> and Alosoft High-Waist 7\/8 Better Together Legging<\/a>, Sway Full Zip Hoodie<\/a>, Airlift Intrigue Bra<\/a> and High-Waist Airlift Short<\/a>.<\/p>\n

\n\t\u201cKylie has been part of the ALO community for years and we\u2019ve always admired her distinctive sense of confidence and individuality,\u201d offered ALO\u2019s executive vp of marketing and creative, Summer Nacewicz. \u201cWhat makes this campaign so meaningful is that it reveals a side of Kylie beyond the public image. Together, we wanted to celebrate the everyday moments where wellness begins \u2014 the ones that allow us to reconnect with ourselves.\u201d<\/p>\n

\n\tThe ALO showing comes on the heels of Jenner\u2019s other recent campaign, one on behalf of Dunkin\u2019. That brand deal also found her outfitted in one of her favorite colors, pink, to resuscitate the King Kylie era, which she discussed with The Hollywood Reporter<\/em> here<\/a>. <\/p>\n

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\t\t\t\t\tJenner for ALO. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Mert & Marcus\/Courtesy of ALO<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\t\t\t\t\t\t\"\"<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tJenner for ALO<\/a>.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Mert & Marcus\/Courtesy of ALO<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\t\t\t\t\t\t\"\"<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tJenner for ALO<\/a>.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Mert & Marcus\/Courtesy of ALO<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\t\t\t\t\t\t\"\"<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tJenner for ALO<\/a>.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCredit: Mert & Marcus\/Courtesy of ALO<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Kylie Jenner has snagged another brand deal, this time for ALO. The beauty mogul and reality TV star has followed in the recent footsteps of Bella Hadid, who debuted an ALO launch […]<\/p>\n","protected":false},"author":1,"featured_media":5995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[5251,176,3439,5250,466],"class_list":["post-5994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fashion","tag-alo","tag-campaign","tag-jenner","tag-kylie","tag-stars"],"_links":{"self":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/5994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/comments?post=5994"}],"version-history":[{"count":1,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/5994\/revisions"}],"predecessor-version":[{"id":5996,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/posts\/5994\/revisions\/5996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media\/5995"}],"wp:attachment":[{"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/media?parent=5994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/categories?post=5994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmbglobal.news\/index.php\/wp-json\/wp\/v2\/tags?post=5994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}