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Movie merch is hitting a whole new level of sophistication (and softness) with the new Wicked x Naadam cashmere collection.
On Friday, Nov, 7, exactly two weeks ahead of Wicked: For Good‘s Nov. 21 premiere (or as early as Nov. 17 for Prime members), NBCUniversal and the sustainable, direct-to-consumer cashmere clothing label team up to launch Wicked‘s first-ever 100-percent cashmere collection. The limited-edition capsule joins Wicked and Wicked: For Good‘s 150+ brand collaborations across fashion, food, lifestyle and beauty.
Just like the films (and the Broadway production), the capsule will unfold in two acts. Act I, dropping online on Nov. 7, includes seven movie-themed designs on Naadam’s signature cashmere crewneck, celebrating Wicked: For Good and its protagonists, Elphaba and Glinda. Act II, dropping online on Nov. 24, will feature four nostalgic designs inspired by the beloved and ever-enduring characters of The Wizard of Oz.
Related: Puma’s Wicked Drop Sees Swankified Speedcat Sneakers, Ballet Flats and Apparel
Each sweater in the 11-piece lineup retails for $148, and will be available in limited quantities at naadam.co, making every single piece a true collector’s item.
The designs go beyond Naadam’s traditional crewnecks, adding Wicked-themed embroidery to a range of neutral and playful cashmere colorways. The embroidered elements include lyrics and song titles, like “Changed for good,” “The Girl in the Bubble” and “Defying Gravity,” along with movie motifs: wands, brooms, witch hats, crowns and so on. Colors range from black, navy and cream to hot pink, lime green and lilac.
Naadam Wicked Defying Gravity Cashmere Sweater
“Defying Gravity” embroidered onto black sweater.
Naadam Wicked The Girl in the Bubble Cashmere Sweater
“The Girl in the Bubble” embroidered onto mist-colored sweater.
Shop the Wicked x Naadam Act 1 drop now at naadam.co, and stay tuned for Act II, dropping online on Nov. 24. And for the full rundown of film merchandise, check out The Hollywood Reporter‘s running list of Wicked brand collaborations here.
